Starwood Reveals Multiple Chinese Travel Booking Websites

In keeping with its aggressive development momentum in China, Starwood has announced the launch of its Chinese language websites for each of its hotel brands including St. Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points by Sheraton, Aloft, and Element.

"The fully integrated Chinese language websites for each of the Starwood hotel brands will have a mirror set of functions and features as the main English websites," commented Lisa Halim, director of online marketing and distribution for Starwood Hotels & Resorts, Asia Pacific.